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Product: Sellers

From postcard to consultation to scorecard — the product experience, built with real Gorham data.

First Contact — The Postcard

Personalized direct mail to homeowners in Gorham, ME 04038. Each mailer carries the recipient's actual address and an AVM-derived valuation from ATTOM. The hook is specific: a real dollar figure applied to their home.

Dear Homeowner at 18 Laurel Pines Dr,

Did you know your home may be worth $515,000?

We're not real estate agents. We don't sell homes and we don't earn commissions. We're Seller's Ally — a free, independent consulting service that helps homeowners understand what their home is worth and which local agents have the best track record of getting sellers the most money.

Our research shows that the agent you choose in Gorham could mean a $5,000 to $10,000 difference in what you walk away with. We'll show you the data — for free, with no obligation.

Call or text for your free Seller Intelligence Report

(207) XXX-XXXX

Or visit sellersally.co

18 Laurel Pines Dr is a real Gorham property. Sold June 2024 for $515,000 (133% of its $386,700 assessment). Listed by a Designated Broker based in Gorham. All data from public records.

The Response — Text or Call

The seller texts or calls the number on the postcard. The GHL AI voice agent answers 24/7, qualifies the lead, and books a consultation — or routes to a human if requested.

Hi, I got your postcard about my house on Laurel Pines. Is this real?
Hi! Yes, this is Seller's Ally. That $515,000 estimate comes from an automated valuation model based on your property's characteristics and recent comparable sales. Would you like a free, detailed Intelligence Report for your home? No obligation.
Sure, what do I need to do?
Nothing at all — we'll put it together and send it to you. Can I confirm your email so we can deliver it? And if you'd like to walk through it with someone, I can book a quick consultation call at a time that works for you.

Sample conversation flow. The AI handles qualification and scheduling. If the seller asks for a person, they get one. No pressure. No scripts. Just answers.

The Product — Seller Intelligence Report

This is what the seller receives. Real data, real property, real agent performance. Free. No obligation. No agent sees this report.

18 Laurel Pines Dr, Gorham, ME 04038
Single Family Residence • Cumberland County
$515,000
Assessed Value: $386,700
Sale/Assessed Ratio: 133%
Bedrooms
4
Bathrooms
2
Living Sqft
1,498
Year Built
1993
Lot Size
0.4 Acres
Assessed
$386,700

Agent Scorecard — Gorham, ME

How do agents in your area actually perform? We cross-reference government licensing records, verified sale prices from the town assessor, and property valuations to measure what each agent delivers — in dollars, applied to your home.

THE AGENT YOU CHOOSE COULD MEAN A
$195,500 DIFFERENCE
between the best and worst performing agents in Gorham, applied to your assessed value
Agent Credentials Gorham Sales Avg Sale/Assessed Applied to Your Home
Agent A Designated Broker
Gorham-based • 4 verified sales
4 136% $525,912
Agent B Designated Broker
Gorham-based • 3 verified sales
3 115% $444,705
Agent C Designated Broker
Gorham-based • 2 verified sales
2 112% $433,104
Agent D Broker
Falmouth-based • 1 verified sale
1 95% $367,365

Agent identities are anonymized. Credentials verified against Maine Real Estate Commission license database. Sale/assessed ratios computed from Gorham Town Assessor records and public MLS listing attribution. To receive a named introduction to any agent, contact Seller's Ally.

The Consultation

The seller books a call — 15 to 30 minutes. This is the one high-touch moment in the pipeline, and it's where trust is built.

What the consultation covers:

What the consultation never does: recommend a specific agent, pressure a timeline, suggest a listing price, or provide legal or tax advice.

The Booking Experience

Once the seller opts into Right to Announce, SA notifies the highest-ranked agent in the seller's area. The agent pays the introduction fee via Stripe. SA makes the warm handoff. One agent at a time.

What HappensWho Does ItHow Long
Seller signs RTA agreementDigital signature (Cal.com + n8n)60 seconds
Top-ranked agent notifiedAutomated (n8n workflow)Instant
Agent reviews seller profileAgent1-2 hours
Agent pays introduction feeStripe chargeInstant
Warm handoff callCarson introduces seller + agent10 minutes
Follow-up surveyAutomated (7-day + 30-day)Automated

If the seller isn't satisfied with the first agent, they tell SA. The introduction to the next-ranked agent is made at no additional cost to the seller. The agent who didn't perform doesn't get penalized immediately — but the behavioral data is captured. Over time, the scorecard adjusts.

Who This Serves

The Acute Need

Homeowners 65+ who've been in their home 15+ years. Often widowed, often facing a major life transition, often making this decision without an advocate. These are the people who answer the postcard. They're the launch market — Gorham, ME 04038, direct mail, Spring 2026.

The Broader Market

Any homeowner selling for the first time, selling after a divorce, relocating for work, or simply wanting to know what their options are before committing to an agent. The information asymmetry between agents and sellers isn't age-specific — it's structural. SA serves anyone on the wrong side of it.

The Scale Market

20-30 million Boomer-owned properties entering the market over the next two decades. The demographic wave is the market window. SA's infrastructure — data pipeline, automation, agent marketplace — is built to meet it.