Seller's Ally — Product: Agents

The Agent's Problem

The lead generation industry is broken for agents. Portal costs are up 1,107% since 2015. National conversion rates sit at 0.4%. Agents are paying $181 per lead for a 1-in-250 chance at a closing. The math doesn't work.

Source	Cost Per Lead	Conversion Rate	Effective Cost Per Closing
Zillow Premier Agent	$150-300	0.4-2%	$7,500-75,000
Realtor.com	$100-200	0.5-3%	$3,300-40,000
UpNest / HomeLight	Free upfront	Higher	25-33% of commission
Seller's Ally	$200-1,500	Pre-qualified	$200-1,500 (flat)

SA leads are different. The seller has already received their Intelligence Report. They understand their home's value. They've had a consultation call. They've opted into Right to Announce. By the time an agent meets a SA seller, the seller is informed, motivated, and ready to talk. This isn't a cold lead — it's a warm introduction.

Three Tiers — A Ladder, Not a Menu

Agents enter at Open Marketplace. Performance earns promotion. The scorecard determines who gets the best introductions.

Open Marketplace

$200 — $300 / month

Subscribe for access to blinded seller leads in your coverage area. You see the property type, neighborhood, price range, and seller readiness — but not the address or seller identity. Place a bid to express interest. SA reviews bids and may match based on scorecard ranking, proximity, and specialization.

Best for: Agents building their SA track record. New agents with strong credentials who want to prove themselves. High-volume agents covering a wide area.

First Look

$400 — $500 / month

Everything in Open Marketplace, plus 48-72 hours of early access to new leads before they hit the open pool. First Look agents see leads first and can claim introductions before the marketplace opens. Priority is determined by SA scorecard ranking within the seller's area.

Best for: Established agents with a proven SA track record who want first shot at new sellers. Agents who've demonstrated strong follow-through and seller satisfaction at the Open tier.

Right to Announce

$500 — $1,500 / introduction

The flagship. SA curates a one-at-a-time introduction between the seller and the highest-ranked agent for their area and property type. The agent pays the introduction fee at time of delivery — before receiving the seller's contact information. The fee is owed regardless of whether the seller lists, sells, or takes any action.

What the agent receives: Seller name, address, contact info, Intelligence Report summary, consultation notes, seller's stated timeline and priorities. A warm handoff call with SA, seller, and agent.

Best for: Top-performing agents who want curated, high-quality introductions to motivated sellers. Agents whose public record performance puts them at the top of SA's scorecard.

What Earns Rank

SA's scorecard is built from data the agent can't buy or game. It measures what happened, not what the agent claims happened.

Signal	Source	What It Measures
Sale-to-Assessed Ratio	Town Assessor + MLS	Does this agent consistently sell above or below assessed value?
Transaction Volume	MLS + Deed Records	How many verified Gorham transactions in the last 3 years?
License Level	MREC	Designated Broker > Broker > Associate Broker > Sales Agent
Tenure	MREC	Years licensed, years at current brokerage
Disciplinary Record	MREC	Clean record vs. complaints or actions
Self-Report Delta	Agent + Public Records	Distance between claimed and verified transactions — the integrity signal
Seller Satisfaction	SA Follow-up Surveys	Post-introduction feedback from sellers (V2)
Response Time	SA Platform Data	How quickly does the agent respond to introductions? (V2)

The first four signals are available at launch from public records. The last four build over time with each engagement. This is the behavioral intelligence moat — a dataset that only grows and only SA collects.

How Both Tracks Feed Each Other

The Engine

Seller gets postcard → Calls SA → Report generated → Seller opts in
↓
Agent introduced → Outcome tracked → Scorecard improves → Better agents rank higher
↓
Better outcomes for sellers → More sellers trust SA → More agents want in

Green = seller track • Blue = agent track • Gold = data layer

Each seller engagement makes the scorecard more accurate. Each accurate scorecard makes agents compete harder. Each competitive agent delivers a better outcome. Each better outcome brings more sellers. The data is the flywheel.

The Badge

As the platform matures, SA ratings become something agents actively promote — the way contractors display Yelp stars, the way home service providers display Google LSA badges, the way restaurants display Zagat ratings.

SA Verified

Agent's transaction history has been cross-referenced against public records. Their claimed performance matches the data. A trust signal for sellers who search online before calling.

SA Top Performer

Agent ranks in the top quartile for sale-to-assessed ratio in their coverage area. Based on verified data, not reviews or advertising spend. Performance earns the badge. Nothing else.

SA Seller's Choice

Agent has received consistently high satisfaction scores from SA-introduced sellers. This is the behavioral signal — not just "did they sell the house?" but "did the seller feel well-served?" The metric no other platform captures.

These badges are aspirational for V2. But the data infrastructure to support them is being built now, with every transaction SA touches. The agents who join early build the longest track records.

Product: Agents