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How It Works

Sovereign data pipeline. Automated operations. 80%+ of the seller journey handled before a human touches it.

The Data Pipeline

SA's intelligence layer is built entirely from public government records and commercial valuation APIs. No MLS membership. No brokerage contracts. No data source that can be revoked.

Layer 1 — Agent Credentials

The Maine Real Estate Commission publishes license status, type (Broker, Associate Broker, Sales Agent, Designated Broker), brokerage affiliation, disciplinary history, and license expiration for every active agent in the state. SA maintains a live database of 3,730 agents across Cumberland and York counties, updated from MREC exports.

Source: Maine Office of Professional & Occupational Regulation. Public record. Free.

Layer 2 — Transaction Verification

Town assessor databases (Vision Government Solutions) provide the ground truth: what properties actually sold for, when, and to whom. SA's scraper pulls sale prices, assessed values, ownership chains, deed references, year built, use codes, and property characteristics directly from the Gorham assessor portal. 220 verified sales currently in the database, with full parcel details.

Source: Gorham Town Assessor, gis.vgsi.com/gorhamme. Public record. Free.

Layer 3 — Property Valuation

ATTOM Data Solutions provides automated valuation models (AVMs) with confidence scoring for 150M+ U.S. properties. SA's Gorham dataset includes 915 properties with AVMs — average value $568,285, average confidence score 83/100. The AVM gives the seller a market-based estimate independent of what any agent tells them.

Source: ATTOM API. Commercial. Currently on 30-day trial; production access ~$500-2,000/mo depending on volume.

Layer 4 — Agent Attribution

The critical link: which agent handled which sale. V1 uses public MLS listing data (via Redfin sold records) cross-referenced against MREC licenses. SA has verified agent attribution for 30 Gorham transactions with a 79% MREC match rate — enough to compute real, per-agent sale-to-assessed ratios.

V2 path: ATTOM's On Market Listings product (Nexus tier) provides agent name, email, phone, office, MLS ID, listing price, and days on market for active and recently sold properties. This automates Layer 4 entirely and scales to any market. Estimated cost: included in ATTOM production subscription.

V1: Public MLS records + manual verification. V2: ATTOM Nexus (automated, scalable).

Tech Stack

Designed for a solo operator at launch, scaling to a small team. Every component is replaceable. No vendor lock-in.

FunctionToolMonthly CostWhy
CRMTwenty CRM$0 (self-hosted)Open-source, full API, no per-seat fees
Automationn8n$0 (self-hosted)Workflow automation — lead routing, email sequences, data sync
TelecomGoHighLevel$97AI voice agent (inbound 24/7), SMS campaigns, branded caller ID
Property DataATTOM API$100-500AVMs, property details, sales history, on-market listings
SchedulingCal.com$0Seller consultation booking, agent introduction scheduling
PaymentsStripe2.9% + $0.30Agent subscription billing, per-introduction charges
HostingCloud VPS (Hetzner)$20-50CRM + n8n + data pipeline hosting
WebsiteCloudflare Pages$0Static site hosting, custom domain, SSL
TOTAL MONTHLY TECH COST
$260 — $425
All self-hosted or low-cost SaaS. No enterprise contracts. Cancel anything, anytime.

The Seller Journey — 80%+ Automated

From first contact to agent introduction, the pipeline runs with minimal human intervention. Carson answers the phone for V1 — the AI takes over as volume scales.

#StepHowHuman?
1Seller sees postcardPersonalized direct mail with AVM-derived valuationNo
2aSeller calls or textsGHL AI voice agent answers 24/7, qualifies, books consultNo
2bSeller requests a personCaller is routed to Carson (V1) or a team member for live schedulingYes
3Intelligence Report generatedn8n workflow: ATTOM AVM + assessor data + agent scorecardNo
4Report deliveredEmail + SMS with PDF linkNo
5Consultation callCarson walks seller through report, answers questionsYes
6Seller opts into RTADigital agreement, one page, terminable anytimeNo
7Agent matchingScorecard-ranked agents in seller's area notifiedNo
8Agent pays intro feeStripe charge at time of introduction deliveryNo
9Introduction madeSeller + agent connected via warm handoffYes
10Outcome trackedFollow-up automation captures listing, sale, satisfactionNo

Three human touchpoints: the live scheduling option (step 2b), the consultation call (step 5), and the warm handoff (step 9). Everything else runs on automation. The AI handles volume; the human option is always available. The handoff stays human by design.

V2 — Where Revenue Takes Us

V1 proves the model with sovereign data and manual attribution. V2 automates and scales into a full marketplace platform.

ATTOM Nexus

Full agent-to-transaction attribution, automated. Every listing, every agent, every sale — cross-referenced and scored without manual lookup. The scorecard generates itself.

MLS Sponsorship

A sponsoring broker provides MLS access, unlocking real-time listing data, days on market, price changes, and expired listings. SA remains unlicensed — the broker provides the data feed, not the license.

Multi-Market Expansion

The pipeline is market-agnostic. Every state has a real estate commission. Every county has an assessor. ATTOM covers 150M+ properties nationwide. Gorham proves the model. York County is next. Then New Hampshire.

Behavioral Intelligence

Every Right to Announce engagement captures agent response time, follow-up quality, seller satisfaction, and outcome data. Over 18 months, this proprietary quality index becomes the moat — a dataset no competitor can replicate because no competitor occupies the same position in the transaction.

Agent Rankings as Currency

As the behavioral dataset grows, SA ratings become something agents actively want. Top performers display their SA score the way contractors display Yelp stars or Google LSA badges. The scorecard stops being something agents tolerate and becomes something they compete for — driving better service to sellers, which drives better data, which drives better rankings. The platform becomes self-reinforcing.

The Angi Precedent

This isn't theoretical. Angi (formerly HomeAdvisor) has operated this exact marketplace structure for 26 years — non-contingent fees from an unlicensed platform connecting homeowners to service providers. All 50 states. $1.19B revenue. The FTC investigated and never challenged the core model. SA applies the same architecture to the one home services category Angi doesn't touch. Full legal analysis on the Business page.